Unlocking human potential through behavioral science

Explore how understanding human behavior can lead to profound personal growth and lasting change. At Behaviour & Balance, we use these insights to help you build a more balanced and fulfilling life.

Read our latest insights in Behavioural Science

The Theory of Planned Behaviour

Apr 16, 2026 1:15 PM

The Theory of Planned Behaviour (TPB) is a widely recognised framework for explaining and predicting human behaviour. Developed by Icek Ajzen, it proposes that behaviour is primarily guided by an individual’s intention to act, making intention the most immediate predictor of behaviour (Ajzen, 1991).

Read more »